Offcanvas
A new product configurator and digital ordering experience
UX
UI
.
MOBILE
DESKTOP
Porta Drzwi faced low conversion rates in their existing online door selection process. Customers had to choose from nearly 8,000 models, which made the decision process overwhelming. Product pages were overloaded with technical content not tailored to the end user’s needs. Moreover, the short ordering process did not allow proper configuration of all necessary components such as door leaves, handles, and frames.
Simplifying the path from thousands of options to one perfect choice with user-focused innovation.
+60% more online orders since launch
challange
Porta Drzwi faced low conversion rates in their existing online door selection process. Customers had to choose from nearly 8,000 models, which made the decision process overwhelming. Product pages were overloaded with technical content not tailored to the end user’s needs. Moreover, the short ordering process did not allow proper configuration of all necessary components such
Approach
We conducted extensive UX research
and testing with the target audience
— primarily women, who are the main decision-makers in the context of home design. Based on these insights, we designed a completely new
step-by-step online configurator.
UX WORKSHOPS
FIXING PATTERNS
UI CONCEPTS
ADUIENCE TESTS
A/B TESTING
he product experience was designed to fit seamlessly into a customer’s homE, making it easy to match doors with personal style and decor.
OUTCOME
+60% more online orders since launch — a spectacular success of the new configurator and ordering process.
8000+ 3D elements (door leaves, handles, frames) re-rendered and integrated
to deliver the highest quality experience.
Customers gained full control and flexibility in ordering, while the brand achieved a measurable boost in conversion.